From all of my research I now know that my music video will be aimed at both males and females aged 16-18. It will be to a pop track which will be upbeat and modern as it will need to be exciting to reflect my target audience.
It must be available on the internet to access easily and for free and it must use the colours black, silver, turquoise, orange, baby yellow and bright pink as well as possible lilac and grey.
It will be performance based and will feature a group of between 3 and 13 males and females dancing in different sized groups. The performers and the artist will be styled similarly and they will all be featured in casual dancewear which is not too revealing. The dancers will be dancing a in a modern, hip-hop jazz style and will be performing throughout the entire video.
My music video will only feature a small number of background and costume changes and may feature a small amount of writing on screen such as quotes from the lyrics and/or the artist’s name, but these must be in a casual font and style and not draw too much attention away from the performance.
The video must be filmed in a dance studio and include a range of shot types. It will have shots of the artist and the dancers separately as well as together and it will use an opening shot which draws most of the attention to the artist.
When i produce my other two products i will need to consider the colours, styling and fonts used in the music video to ensure i create synergy throughout my media products.
This will help me plan my music video as i now know a lot more about what my target audeince want from it and which styles they do and do not like. This will help me know hoe to style my artists, which shots and frames to use and which dance styles they like the most. This will be a lot of help whilst planning my music video.
My album cover ans poster will feature the same colours, styling and font used in my video to ensure that they all link togerther well and there is a clear synergy across the products. They must also be quite simple so that the main focus is the artist and so that they are quite attractive and modern. My focus group did not wat too much fancy detail.
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