Focus Group Questionnaire Analysis

100% of my focus group said they liked the opening shot of the video, so i could use a similar one in my video.

They said they likes it because it draws attention to the artist, so i will need to make sure the opening shot of my music video has the same effect.

People thought there were the right number or too many dancers in this video. The maximum number of dancers shown is 13 (not including the artist) so i will make sure i do not have more than this in my video.

60% of my focus group preferred the artist and dancers to be separate, yet it was a close call so i will still include some shots with them together.

This shows me that i do not have to have all my dancers dressed exactly the same. This is good because it means i will not have to ensure they alllook exactly the same which could save me some money and reduce my budget.

From this i now know that my audience do not want my dancers to have lots of different outfits because this gives off mixed messages. This means that i will only have a few, so they will not contradict each other too much.

This again shows me that i do not need to have a large number of costume changes to please my audience.

This shows me that it will definately be better to have fewer costume changes, to ensure that my performenr are the main focus of my video.

This also shows me that i will not need to have lots of backgrounds in my video to please my audience. This is good because it will save me time when filming.

This is good because it means that i can shoot my video in a real life setting so i will not have to spend a long time sorting out different backgrounds.

This also shows me that i will not have to shoot loads of different locations for my video to be successful.

Although 60% of people said that they did not want text on the screen in my original questionnaire, 60% of people said they liked the text in this music video. This shows that i could feature text in my music video if i wanted to but it would not matter if i didnt as my audience would still like it.

This tells me that if i did want to feature text i would need to do it in a similar style to this so that my audience would like it.

60% of people thought that the image on screen and the lyrics fitted well, so i could use examples of this video in my own.

This tells me that people did not particularly like the style of the artist in this particular video, so i will style my artist differently in mine.

80% said no, which shows me i will also need to style my dancers differently to this in my music video.

This shows me that my audience mainly liked cheryl's leapord print trousers and lace leotard and legins. I will use these outfits to influece the cay i dress my dancers in my video.

60% of peope thought that this was a successful video and therefore by using this video as an influence, my video sould be successful and appeal to my audience.

This shows me that 80% of people liked the performance in this video, so if my performance is similar, then it will appeal to my audience.

This shows me that people did not like the dancers make up, the high number of costume changes or the constant singing, so i will try to reduce or eliminate these factors in my music video.

From this i will make sure i have less dancers and costume changes than this video and that my dancers will be styled more casually than the ones in this video.