This is a link to the music video "Beyonce- Single Ladies" which is a track on her album "I Am... Sasha Fierce" which i have analysed the cover and promotional poster of:
http://www.youtube.com/watch?v=FyHVQT8aIBM
This video is extremely simple and features just the artist and two other dancers performing to the pop style song in the background. The background is plain and simply white, grey and sometimes black with the dancers and artist featured in simple black leotard style costumes throughout. There are no costume changes and the two dancers are featured almost identically styled to Beyonce herself apart from her jewellery. However she is still the main focus as she is featured in the centre of the other two dancers at all times.
The entire video is in black and white throughout as are the poster and album cover. This is to show that the artist and dancers talent are the main focus of the video as well as the song and that they do not want colour or costume to distract from this. This also makes the video seem quite retro, yet the style of dancing and the costumes are very modern, which creates a contrast which could be to represent the contrast between Beyone and her alter-ego Sasha Fierce.
It is a very effective music video as the main focus is simply on the artist's talent and also that of the dancers.
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