Friday, 22 October 2010

Product Placement

There are many different places where I could publish my music video. The most common places which music videos are watched are on television channels such as MTV and VIVA. There are many more well known channels and programmes which are based completely on music and some are tied to certain genres such as top of the pops which features pop music. Although my music video is not going to be as well known so it will not be on these channels, there are other channels such as 4-music which would feature and promote it.

There are also many websites online where people can watch such videos. The main one is YouTube which has both music videos and other films published by the producers. Similarly, social networking sites like Facebook and MySpace and other websites such as vh1.com also have this facility, which allows viewers to consume such products in the comfort of their own home.

People can also now easily download music videos and songs in their Mp3 format straight to their phone, iPod or computer, which can be a problem for record labels and similar companies who are now worried about loosing the importance of music videos.

There are also other companies which distribute music promo's such as my music video for example match box records and if neccessary i could get in contact with them. IODA is the leading company for music distribution and other large companies are NVD and KES. In the real media industry i would hope to eventually be able to present my music video to such companies so that my video could be distributed on a much wider and larger scale. I would approach someone like the Polydor Group who produce and distribute the work of successful artists like Cheryl Cole.



However for my own music video, my focus group said they would like to access it on the internet, however if I did want to the smaller music channels like E4 would definitely show my music video.

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